The interconnectedness of fashion, pop culture, the internet, and society is explored in the series “Connecting the Dots” by José Criales-Unzueta. Through this series, we will delve into how these various aspects of our culture affect and impact each other.
One aspect of this interconnectedness that has garnered a lot of attention recently is the influence that social media has had on the fashion industry. Influencers have become increasingly popular as brands have recognized their ability to reach a larger audience through these individuals. This partnership has been beneficial for both parties, as influencers gain clout by being associated with popular brands and brands benefit from increased exposure to their target market.
However, this relationship has evolved over time, with influencers now often working to satisfy brand demands in order to gain access to events and shows. This can sometimes come at the expense of their audience’s trust and authenticity. The pressure to wear full looks from brands at events has also become common practice, as brands seek to create a cohesive ‘moment’ around their shows. While this can be effective in terms of brand promotion, it often sacrifices the creativity and individuality of influencers who prefer to mix and match pieces from various brands.
Overall, it’s clear that the fashion industry has undergone significant changes due to the influence of social media and other digital platforms. While there are certainly benefits to this new way of doing things, it’s important for brands and influencers alike to remember the importance of authenticity and individuality in promoting fashion in the digital age.