Suntory -196℃ is a refreshing alcoholic beverage that was first introduced in Japan in 2005. The drink’s unique taste is achieved through the use of Suntory’s technology to capture the full flavor of fresh fruits. To further explore the secrets behind this popular drink, a “Black Technology Laboratory” was created on Douyin, specifically designed to appeal to a younger audience.
In the lab, the production process of the signature “-196℃ method” begins with rapidly freezing fruits in liquid nitrogen at -196℃ to preserve their flavor. The frozen fruits are then crushed and soaked in alcohol, resulting in a bold fruity essence that characterizes “Suntory -196℃”. This innovative process has allowed Suntory to achieve amazing feats such as freezing ramen, crushing durian, and freezing bubbles.
Suntory’s commitment to pushing boundaries and exploring new possibilities with their products is evident through their range of unique flavors. With over 3 million views and 5500 likes, the -196℃ Black Technology Laboratory showcases this dedication and brings creative inspiration and delight to consumers’ lives.