PGA Tour Enterprises, the circuit’s new for-profit arm, was created with a promise of collective expertise from Strategic Sports Group (SSG), led by Fenway Sports Group. This $1.5 billion initial investment was announced by Tour commissioner Jay Monahan on March 6, welcoming key SSG members to the leadership team. The board of directors of PGA Tour Enterprises met for nearly four hours at the RBC Heritage, including Monahan, player directors such as Tiger Woods and Jordan Spieth, independent director Joe Gorder, and SSG directors. Additionally, a meeting with the Player Advisory Council and Theo Epstein, a senior advisor at Fenway Sports, was described as a “meet and greet.”
The partnership with SSG involves a strategic investment of up to $3 billion, with a significant portion going towards player equity in PGA Tour Enterprises. Negotiations with PIF governor Yasir Al-Rumayyan are progressing, with discussions taking place at various events including The Players Championship. Monahan stated that while negotiations are accelerating, there are still key issues that need to be resolved.