Ikea is launching the Brännboll collection, designed specifically for gamers and those who live with them. This line of 20 items aims to create a comfortable and immersive gaming environment while blending seamlessly into home decor when not in use. With a global community of 3.3 billion gamers, gaming has become one of the most popular hobbies worldwide. Following the success of their mobile gaming collaboration with Republic of Gamers in 2021, Ikea is now introducing the Brännboll collection with stylish and functional solutions for gamers.
The Brännboll collection includes a range of furniture, storage solutions, and accessories that are multifunctional and adaptable to different spaces. The seating options are the focal point, featuring ergonomic chairs designed to support various postures and play scenarios. The collection also includes a gaming station with a folding table, integrated PC storage, cable management, and the ability to transform into a storage unit.
Various storage solutions such as wall-mounted wardrobes, coffee tables on wheels, and a multifunctional basket add to the versatility of the collection. Accessories like mouse pads, carpets, and throws are also available to personalize the gaming space.
Philip Dilé, a product design developer at Ikea highlights that the goal of this collection is to create spaces that accommodate gaming, daily life and everything in between. It encourages friends and families to connect and have shared gaming experiences.
The Brännboll collection will be available in September 2024 in all Ikea stores.