TelevisaUnivision is joining forces with Shopsense AI to create an interactive shopping experience for its Spanish-speaking audience. The partnership will integrate Shopsense AI’s retail platform into events like the Latin American Music Awards, which will be broadcast live on Univision, UNIMÁS, Galavision, and ViX.
During the upcoming awards ceremony, TelevisaUnivision will encourage viewers to explore a curated collection of products related to the celebrities featured in the program. The show will be hosted by Alejandra Espinoza, who will offer viewers a sneak peek into the platform. This year’s Latin American Music Awards features artists such as Marc Anthony, Farruko, and Becky G, among others.
Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision expressed excitement about the partnership with Shopsense AI. She believes that it will enhance the audience’s viewing experience and create engaging opportunities for partners to connect with consumers in meaningful ways. This collaboration aims to seamlessly integrate retail options into the content, allowing partners to reach out to their target audience in new and innovative ways.
Shoppable TV has become a popular trend among television networks like NBCUniversal, AMC Networks, and Paramount Global. Shopsense uses QR codes and dedicated URLs to direct viewers to show-specific digital stores where they can purchase products featured in the content.
TelevisaUnivision and Shopsense have teamed up to offer four curated collections that showcase fashion trends, awards program aesthetics, regional Mexican and urban music styles, and affordable pricing options for dressing like favorite artists.
Overall, this partnership between TelevisaUnivision and Shopsense AI is set to revolutionize the way viewers shop while watching TV shows. With more networks adopting shoppable TV technology, it’s likely that we’ll see more collaborations like this one in the future.