The recent changes to the Seed World brand have brought about a renewed sense of optimism among the editors. Aimee Nelson, editor of Seed World U.S., spoke about the benefits of unifying all brands under a single name. She expressed excitement about how this move would bring more recognition and credibility to the publication, creating a cohesive connection with readers and allowing them to adopt a global perspective when tackling agricultural issues.
Marc Zienkiewicz, senior editor of Seed World Canada, also highlighted the advantages of having everything under one brand. He noted that it allowed for a global feel and made it easy to access information from different countries and continents. Marcel Bruins, editorial director of Seed World Europe, shared his excitement over the unification of all brands under one umbrella, which he believed would enhance the sense of community within the Seed World family.
Elena Mansur O’Dowd, associate editor of Seed World LATAM, emphasized the importance of involving all stakeholders in the agricultural world and sharing diverse perspectives. She highlighted how crucial it was to consider various viewpoints when dealing with issues that affect both Northern and Southern Hemispheres. Madeleine Baerg, director of content, stressed the importance of delivering relevant and accessible content to readers from different regions while engaging with them on a local, regional, and global level.