The Philadelphia-based sports hydration drink company PureFuel has recently become the official hydration partner for the 76ers, a major achievement in a highly competitive market. Despite having limited experience in running a sports hydration/energy drink company, the PureFuel team managed to secure the partnership by beating out other competitors. This success comes just over a year after the inception of PureFuel, showcasing the rapid growth and potential of the brand.
Prior to this partnership, the 76ers were associated with BioSteel, which ended after the company filed for bankruptcy. In their new role as the official hydration partner, PureFuel’s branding can be seen throughout the Wells Fargo Center, including digital signage, team benches, coolers, and during pregame ceremonies.
The partnership with the 76ers extends beyond just branding, with PureFuel also providing 50 free registrations for youth players to attend the team’s summer basketball camps. This opportunity allows PureFuel to engage with a broader audience and create connections with young athletes. With this partnership, PureFuel is well-positioned to make a significant impact in the sports hydration industry and continue to grow their brand presence.