The NBA is set to secure new TV deals that could double the value of their current agreements, catching the attention of the NFL. This has sparked excitement among networks and streaming platforms, who are eager to pay more for NBA content.
NBC, for example, is rumored to be willing to pay the NBA $2.5 billion annually for a package of games. This kind of money is music to the ears of the NFL, which sees increased revenue coming their way as a result. With plans to expand to 18 games in the works, the league is well-positioned to capitalize on this trend.
The NFL’s loyal and dedicated fan base has made them highly sought-after by networks, who recognize the value that NFL programming brings to their table. While networks should be grateful for this opportunity, it’s likely that the NFL will push for more favorable terms when their current TV deals expire in 2029. The popularity and viewership numbers of NFL games make them a highly valued product, and with this in mind, they are likely to negotiate for better deals in the future.