Detroit’s love for football was the focus of Henry Ford Health’s 60-second ad during the first round of the 2024 NFL Draft. The ad, part of their We Go For It campaign, featured members of the provider organization and Detroit Lions wide receiver Amon-Ra St. Brown, who serves as a brand ambassador for Henry Ford Health.
Narrated by Detroit Lions head coach Dan Campbell, the ad emphasized Henry Ford Health’s dedication to providing care to the Metro Detroit area and the state of Michigan as a whole. Campbell’s message about having the courage to go for it when the game is on the line aligned with Henry Ford Health’s mission.
Heather Geisler, EVP and chief marketing, communications and experience officer at Henry Ford Health, praised Coach Campbell for embodying courage, resilience, and commitment, qualities she sees reflected in the health system’s team members and patients.
Collaborating with Detroit-based agency Campbell Ewald and independent media company Alkemy-x, Henry Ford Health launched a TV spot and an out-of-home activation during draft weekend. The billboards across the city read, “With the first pick, Detroit selects: Henry Ford Health,” capturing the attention of locals and visitors alike.
Moving forward, Henry Ford Health plans to expand the campaign across various platforms, including TV, digital