Altius Sports Partners (ASP) and OneTeam Partners have recently announced a multiyear agreement that brings together two major players in the group licensing and NIL sectors. While the financial details of the agreement were not disclosed, the partnership will see ASP educating school partners and athletes on the group licensing opportunities available through OneTeam.
OneTeam, established as a joint venture between the NFLPA and MLBPA in 2019, has been heavily involved in both the college and professional sports sectors. The organization aims to maximize the value of athletes’ rights through group licensing, marketing, media, and venture investing.
ASP currently advises more than 40 Division I athletics departments through consulting services and its on-campus GM Program. Additionally, ASP Brands facilitates collaborations between brands and athletes through national NIL campaigns on behalf of major companies like Powerade and Shake Shack. This new partnership is expected to bring new opportunities and resources to athletes and school partners in the group licensing and NIL spaces.