Science in Sport (SiS) has recently launched a new brand platform called ‘You Can’t Beat Science’ in collaboration with the agency M&C Saatchi. This platform aims to showcase the research behind SiS’s energy products and demonstrate how they stand out in the market. Following last year’s successful ‘The Tour’ campaign, ‘You Can’t Beat Science’ emphasizes how SiS products are backed by research and science, setting them apart from competitors in the performance nutrition industry.
As part of the research for this new brand platform, M&C Saatchi’s The Source conducted focus groups made up of SiS’s target audience. The agency discovered that endurance sport enthusiasts who are dedicated to intense training and multiple marathons a year were motivated by personal achievement and endurance rather than competition with others. This valuable insight is reflected in the ‘You Can’t Beat Science’ platform, which emphasizes how SiS products can help athletes surpass their limits and reach their goals.
To launch the new brand platform, Science in Sport unveiled a new print campaign featuring black and white images of real athletes in action. These images showcase the grit, determination, and dedication of these athletes as they push themselves to their limits, embodying the essence of ‘You Can’t Beat Science’. The campaign highlights the extensive research that goes into producing SiS products, which focus on fueling the body effectively and understanding what it needs for optimal recovery.
The science-backed performance nutrition provided by SiS sets it apart from competitors in the market, making it a go-to brand for serious athletes looking to improve their performance and health. With its latest brand platform, ‘You Can’t Beat Science’, SiS aims to establish itself as a leader in endurance sport nutrition while highlighting the personal achievements of its customers.