TikTok has recently announced that it will begin automatically labeling content created using artificial intelligence when uploaded from specific platforms. This move is aimed at combating the spread of misinformation on the popular social media platform and providing transparency to its users.
The decision to label AI-generated content was made in an effort to provide clarity to TikTok users, allowing them to differentiate between factual information and potentially misleading or inaccurate content. During an appearance on ABC’s “Good Morning America”, Adam Presser, TikTok’s Head of Operations & Trust and Safety, expressed that the platform’s users and creators are excited about the possibilities that AI presents for creativity and audience engagement.
However, TikTok wants to ensure that individuals are able to differentiate between real and fabricated content. In the past, TikTok has encouraged users to label content that has been generated or heavily edited by AI. The platform also mandates that all AI-generated content containing realistic images, audio, and video be labeled as such. By implementing automatic labeling for AI-created content, TikTok is taking a proactive approach to promoting transparency and trust within its community.
TikTok’s move is a positive step towards preventing the spread of false information on its platform. It will allow users to distinguish between real content and potentially misleading or inaccurate information generated using artificial intelligence. With this new feature, TikTok is continuing its efforts to create a safe and trustworthy environment for its users.