Marketers are constantly adapting to new technologies and a fragmented media landscape in order to drive growth and maintain profit margins. To succeed in this ever-changing environment, top marketing executives must possess solid financial acumen and be able to effectively communicate across all functions of the company.
Nominations for Business Insider’s ninth annual list of the most innovative CMOs in the world are now open. Eligible nominees must be senior-most marketing executives at consumer brands who have been in their roles for at least six months. To be considered for the list, nominees should have demonstrated an impact on company performance, taken on significant responsibilities, represented a brand with a significant market presence, and made a positive impact on the industry.
Case studies and quantitative data that highlight an executive’s contribution to company growth will give nominations more weight. Business Insider will determine the final list based on their reporting and the nominations they receive. If you would like to nominate your choice for the most innovative CMO, do so by April 30th.
To learn more about last year’s list of the most innovative CMOs, please click here. Thank you for your interest and participation.