Samsung TV Plus, a leading smart-TV maker’s free FAST platform, is expanding its presence in the sports arena with new offerings as part of a broader programming push. The platform will now feature live streams of American Hockey League team the Ontario Reign, an affiliate of the NHL’s LA Kings. Other sports offerings include channels dedicated to Major League Baseball, PGA Tour, MMA’s ONE Championship, and Formula 1.
During a standing-room-only NewFronts presentation to advertisers in New York, Samsung stated that Samsung TV Plus is “America’s first choice for television.” Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads, commented on how the platform is at the forefront of streaming, removing barriers to both FAST and gaming and making them accessible to all.
Samsung TV Plus also announced new news, family, and music programming beyond sports. The platform unveiled an exclusive partnership with Warner Music that will be added to the nearly 500 existing national and local channels already available on Samsung TV Plus. This range of channels is at the high end of what any provider offers.
In addition to TV programming, Samsung also announced that ads would start being integrated into Samsung News, a mobile offering that comes pre-loaded on Galaxy devices. The company is also focusing on gaming beyond traditional video game systems by rolling out two games later this year: Rivals Arena and The Six. Rivals Arena is described as a “cinematic card game” with integrated advertiser QR codes while The Six is a trivia game built into a Samsung connected device.