Sam Altman, CEO of OpenAI, has recently unveiled a new video-generating tool called Sora. The tool, which is not yet available to the public, creates realistic videos based on user prompts. These videos can be up to a minute long and include complex scenes with multiple characters, specific types of motion, and accurate details.
Altman met with executives from Paramount, Universal, and Warner Bros Discovery in hopes of convincing them to use this new technology in their production process. Some studios have shown interest in utilizing Sora in their workflow, believing it could save time and money. However, no formal agreements were made during these meetings.
OpenAI has been working with Hollywood executives to address concerns about the potential impact of AI on the movie business. These discussions come after disruptions caused by major strikes from actors and writers against studios last year. Altman is now focusing on building trust with Hollywood executives by assuring them that Sora will not destroy the industry.
Sora recently released third-party videos showcasing its capabilities, including flying pigs and an underwater fashion show. Other competitors are also working on similar text-to-video tools such as Runway, Emu Video, and Lumiere by Google and Meta.
OpenAI has a global deal with Axel Springer to train its models on its media brands’ reporting, ensuring further advancements in AI technology for the media industry. With this partnership in place, OpenAI is well positioned to continue pushing the boundaries of what is possible with AI in the world of media and entertainment.