The intersection of creativity and technology has sparked a revolution in how content is created and consumed, with 75% of marketers planning to increase their investment in generative AI. Billion Dollar Boy, a creator agency, has conducted research to explore the implications of this technology on the creator space.
Through a partnership with Censuswide, the study involved 4,000 consumers, 1,000 content creators, and 1,000 senior marketing decision-makers in the UK and the US. The findings of the research highlight the growing influence of generative AI in the industry and indicate a shift towards leveraging this technology for creative purposes.
The report titled “AI as a Creative Muse: How Generative AI is Influencing the Creator Economy” provides insights into the evolving landscape of marketing strategies and consumer engagement. This has implications for both content creators and marketers as they navigate the changing landscape of the Creator Economy.
To access more information on this topic and read the full article, you can register for free and become a member. The insights provided in the report shed light on the potential of generative AI to shape the future of content creation and consumer engagement.