Rakuten Advertising has been working with Sephora for over two decades to help the beauty industry leader reach new heights. In 2023, they continued this partnership by addressing key barriers and seizing growth opportunities. Through careful analysis and strategic alignment with Sephora’s leadership, they developed innovative solutions that boosted both in-store and digital sales.
Dynamic commissioning and strategic testing were used to increase new customer remarketing, foster omnichannel growth through in-store pickup and same-day delivery, and improve brick-and-mortar conversion rates through shopper cashback and rewards programs. Their dedication to achieving substantial improvements led to outcomes that were 3-5 times higher than initially projected, solidifying the affiliate channel as a cornerstone of Sephora’s 2024 market strategy. This success earned them the top spot in their category and set an example for true collaboration.
The success of this campaign was recognized at the 2024 US Partnership Awards, held in association with Rakuten Advertising. Verizon, Capital One Shopping, and CJ all experienced a 775% growth with targeted offers and content. This collaboration highlights the power of strategic partnerships in driving business success and growth.