New World Foods, a healthy snacking company within the Valeo Foods Group, has partnered with the popular YouTube group, the Sidemen, to create SIDES. These high-protein, low-calorie meat snacks come in three delicious flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. Inspired by the Sidemen’s chicken shops that are gaining popularity across the UK, SIDES is a healthier alternative to the often high-calorie, high-sugar snacking options available.
As CEO of New World Foods, James Newitt expressed his excitement for this new product launch and the effort that went into creating it. He looks forward to seeing how consumers respond to these innovative products. The Sidemen have also been expanding into FMCG space and see SIDES as key part of their global growth strategy. Ethan ‘Behzinga’ Payne of the Sidemen is thrilled about bringing these products to retail stores across the UK and making them more accessible to a wider audience.
SIDES CEO Robin Mehta highlighted that this collaboration brings together the signature sauces of the Sidemen with expertise from Wild West Brand from New World Foods. The result is a meat snack range that offers unmatched flavor and quality. With its launch in UK stores and potential for growth both domestically and internationally, SIDES represents an exciting opportunity for both companies.