• Wed. May 22nd, 2024

New World Foods Partners with the Sidemen to Launch SIDES: A Healthy Snacking Company

BySamantha Jones

Mar 28, 2024
The Sidemen and New World Foods collaborate to introduce a nutritious meat snacking lineup

New World Foods, a healthy snacking company within the Valeo Foods Group, has partnered with the popular YouTube group, the Sidemen, to create SIDES. These high-protein, low-calorie meat snacks come in three delicious flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. Inspired by the Sidemen’s chicken shops that are gaining popularity across the UK, SIDES is a healthier alternative to the often high-calorie, high-sugar snacking options available.

As CEO of New World Foods, James Newitt expressed his excitement for this new product launch and the effort that went into creating it. He looks forward to seeing how consumers respond to these innovative products. The Sidemen have also been expanding into FMCG space and see SIDES as key part of their global growth strategy. Ethan ‘Behzinga’ Payne of the Sidemen is thrilled about bringing these products to retail stores across the UK and making them more accessible to a wider audience.

SIDES CEO Robin Mehta highlighted that this collaboration brings together the signature sauces of the Sidemen with expertise from Wild West Brand from New World Foods. The result is a meat snack range that offers unmatched flavor and quality. With its launch in UK stores and potential for growth both domestically and internationally, SIDES represents an exciting opportunity for both companies.

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

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