The deprecation of third-party cookies is a significant shift in the digital advertising landscape that requires advertisers to develop an action plan to navigate this change effectively. This change is already happening, with Google Chrome starting to deprecate third-party cookies following Firefox and Safari. This raises important questions for brands, such as how to maintain or improve marketing performance without the use of third-party cookies.
The shift to a post-cookie world means that advertisers must consider how consumer data will be gathered and analyzed in this new environment. Traditional tracking, targeting, and measurement methods are no longer viable in this era of signal loss. As such, LiveRamp offers a solution to these challenges in a new e-book that explores how to enhance campaign targeting, activation, and measurement strategies in the cookieless age.
This e-book provides insights on how to smoothly transition into this new world and outlines steps for swift implementation. By downloading the advertiser action plan: how to navigate the post-cookie era e-book, you can gain an understanding of how cookie deprecation will transform the digital advertising landscape. You can also learn how to build trust and loyalty by adapting your advertising strategies to this new environment. Key steps are provided to ease your transition into a world without cookies.