As the world begins to reopen, businesses are facing new challenges in the e-commerce sector. Despite being the largest online store in Europe with a turnover of 10.1 billion euros, Zalando was not able to outshine its brick-and-mortar counterpart during its 2023 financial presentation. The impact of the pandemic on physical retail stores has been significant, leading to a decline in the French online fashion market by 1.8%.
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The pandemic has had a significant impact on physical retail stores across France and many other countries worldwide. As a result, the French online fashion market experienced a decline of 1.8% in 2023. While this presents challenges for brick-and-mortar retailers, it also opens up new opportunities for e-commerce platforms like Zalando.
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