Milei’s Intensive Twitter Habits: A Case Study in Political Communication

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Milei, the president, has been an active user of X (formerly Twitter) since his election. Between midnight and 3 am, he reposted over 400 publications on his personal account during one peak consumption day. His intensive participation in X is a unique feature of his management, spending an average of three hours a day retweeting, writing, or liking over 300 publications. This behavior has extended to attacks on public figures who disagree with his measures, such as journalists and artists. Despite concerns about his intensive X use, Milei retains a solid base of libertarian followers.

Milei justifies his continued use of X by stating that it allows him direct communication with the people without intermediaries. He engages extensively with his followers, particularly supporters of his libertarian policies. His online confrontations with various individuals contribute to the ongoing cultural battles in which he is engaged. While some have recommended he use X less, Milei continues to view social media as a primary tool for communicating his messages.

Milei’s active presence on X has been a key factor in his rise as a political figure, with many followers recruited through social media. Despite controversies and confrontations, his positive image remains relatively stable, demonstrating a hard core of libertarian support. However, as Milei continues to engage in online battles and controversies there may be risks involved in overreliance on social media for communication and decision-making.

In March, Milei justified his continued use of X by stating that it allows him direct communication with the people without intermediaries.

Milei engages extensively with his followers