The new direction for Migros is to refocus on its original purpose of supplying its own supermarkets, according to Mario Irminger, the boss of the Swiss retail giant. This change in strategy comes after the departure of the long-time manager responsible for launching Coffee B brand coffee balls and the head of Delica, a coffee and chocolate company within Migros.
Matthias Wunderlin has been appointed as the new head of industrial operations, and this change in leadership has led to the departure of Raphael Gugerli. The separation was described as mutual due to differing strategies and was deemed necessary for the planned realignment of the company.
In recent years, Migros had been focusing on expanding internationally with products like Café Royal coffee capsules and compostable coffee balls under the Coffee B brand. However, with the restructuring in progress, Migros is now shifting its focus back to its supermarket business and intends to primarily supply its own stores rather than focusing on international markets.
Despite successful partnerships and innovative products, such as the Coffee B brand coffee balls, Migros is now prioritizing a more streamlined approach to their industrial operations. The restructuring is ongoing, and further adjustments may be expected under the new management.