Mercadona has been accused of deceptive advertising by Facua-Consumers in Action, who have reported the company to the General Directorate of Consumption. The product in question is Farmer 51% Oatmeal Tortillas, which Facua claims contains only around 21% oat flour, not the 51% advertised.
According to Facua, the composition of the product has been verified and found to contain about 42% cereal flours, with only 21% oat flour. The association believes that this misleading name can trick consumers into thinking that oats make up more than half of the ingredients in the tortillas, which is not true.
Facua has demanded that Mercadona withdraws the product from the market until its name is changed. They are also calling on the Ministry of Social Rights, Consumption, and Agenda 2030 to open a disciplinary file against Mercadona for misleading advertising and unfair competition.
The organization highlights that labeling and presentation of goods must not deceive consumers as per consumer protection legislation. They are concerned that consumers are being taken advantage of by companies that use false advertising to sell their products at higher prices than they should be selling them for.