The ongoing construction project on Highway 395 N in Gardnerville is having a significant impact on businesses located near it. This project, which began in September of 2023, includes several improvements like highway drainage, sidewalk, and utility relocation work. It is expected to continue through 2024, with portions of the highway in downtown Gardnerville being rebuilt and repaved.
Businesses along Main Street are particularly affected by the construction. Heather Leonard, owner of Brown Bear Designs, has seen a 35% decrease in revenue since construction began. She expressed how the construction has scared away customers, putting her business in “panic mode.” Marissa Mills, owner of Luminary Books, also noted a loss of foot traffic and is struggling to keep her business afloat.
Despite these challenges, both Leonard and Mills are optimistic about the revitalization of downtown Gardnerville once the construction is completed. In the meantime, they are urging the community to support local businesses during this difficult time. Mills has implemented creative measures such as hosting after-hours events and setting up an online shop to make shopping more convenient for customers.
As they navigate through the construction period, Leonard and Mills hope to receive continued support from their community to ensure the longevity of their businesses. They emphasize the importance of shopping local and choosing to support small businesses over larger corporations to help sustain their livelihoods. By supporting local businesses during this challenging time, we can help ensure that our communities thrive even in the face of adversity.