Georgia-Pacific, a renowned manufacturer of paper goods products and parent company to esteemed brands like Quilted Northern, Brawny, Dixie, and Vanity Fair, is harnessing the power of generative AI to revolutionize its decision-making processes. By implementing cutting-edge analytics and intelligent decision management tools, the company is now able to rapidly analyze sensor data, business rules, and recommender systems to make the most informed decisions within its manufacturing operations.
Roshan Shah, the Vice President of Collaboration and Support Center at Georgia-Pacific, shared that the technology provided by SAS has been pivotal in helping the company make real-time decisions. Through this partnership, Georgia-Pacific gains access to AI and ML-powered tools for qualitative decisioning flow, data anonymization and encryption, natural language processing, and data governance.
The growing demand for predictive decision making in consumer goods companies is evident from a recent report by Relex which found that 27% of surveyed CPGs and retail respondents cited slow planning cycles as a major challenge while 79% emphasized the importance of day-level planning in accurately forecasting consumer demands. This underscores the need for advanced technologies to drive more efficient and effective decision making processes in the manufacturing industry.
Georgia Pacific’s investment in AI technology represents a strategic shift towards using data science to inform business decisions. The company’s commitment to leveraging cutting edge technology will undoubtedly enable them to stay ahead of their competitors in terms of efficiency and competitiveness in their respective markets.