For 14 years, The Olde Open Window has been a staple of the Brainerd Lakes Area as a gift shop specializing in antiques and home décor. This week, we visited the store to explore how it has grown and changed over the years.
The store’s owner, Lynda Boyd, shared with us her journey of expanding and evolving her small business. She emphasized the importance of adapting to market demands and being able to envision the potential of the business. Just six months after opening, Boyd seized an opportunity to expand the store, showcasing her flexibility as a small business owner.
Over time, The Olde Open Window has transformed into a beacon of success and guidance for other small businesses in the area. With 20 local businesses and vendors featured in the store, it serves as an inspiration for aspiring entrepreneurs. Boyd attributes much of the store’s success to word-of-mouth marketing, with a strong following on social media and a loyal customer base built over 14 years.
The sense of community among small businesses in the Brainerd Lakes Area is evident as businesses support each other and refer customers to one another. The Olde Open Window is no exception, having established itself as a cornerstone of the local business community through its commitment to excellent customer service and longevity.