Easter is just around the corner and Beerntsen’s Candies is gearing up for the holiday by selling a variety of candies to eager customers. Despite the rising cocoa prices, which may lead to increased chocolate prices, customers expressed that they are unlikely to stop purchasing altogether.
According to Blake Beerntsen, who has been in the candy business for most of his life, they typically use over 5,000 pounds of milk chocolate during the Easter season. He explained that the price hike in cocoa is due to a poor crop, with estimates ranging from a 28 to 40% increase. However, he mentioned that their bulk chocolate prices are contracted for a year, so any price increases wouldn’t affect them until later in the year.
While some specialty chocolates have seen a slight increase in price, other customers like Ann Smith admitted that they might adjust the contents of their Easter baskets if prices continue to rise. But despite these concerns, many other customers like Molly and Julia Gutowski shared that they wouldn’t be deterred by price increases and would still indulge in their favorite treats like chocolate-covered Oreos.
Blake reassured customers that despite the rising cocoa prices, they shouldn’t fear for the availability of their favorite Easter chocolates at Beerntsen’s. In fact, he encouraged customers to visit Beerntsen’s daily during the holiday season as they remain open for last-minute purchases. So whether you’re looking for classic Easter candies or unique treats to impress your loved ones, Beerntsen’s Candies has you covered!