Disney and Warner Bros. Discovery have announced a new streaming bundle service that combines Disney+, Hulu, and Max. The new bundle will be available for viewers this summer. This move is reminiscent of traditional cable packages, where brands like ABC, FX, Food Network, Marvel, HGTV, and CNN are all under one roof.
The companies unveiled the streaming bundle service on Wednesday in a press release. The bundle will offer options for both ad-supported and ad-free plans, with more details to be released once the launch date is set. Disney already offers bundle packages for streamers, including its Disney Bundle Trio Basic plan that combines Disney+, Hulu, and ESPN+ with ads for $14.99 a month.
Disney became involved with Hulu in 2019 when it acquired a majority stake in the streaming company from Comcast. Disney then took full control of Hulu in November 2023 by offering Comcast $8.6 billion. According to The Wall Street Journal, Disney CEO Bob Iger considered Hulu an important part of its efforts to broaden its audience. During an earnings report on Tuesday, Disney shared details about its streaming app. The company expects Disney+ to earn a profit for the first time in the fourth quarter, with streaming losses falling to $18 million compared to the $659 million recorded at this time last year. This new partnership between Disney and Warner Bros. Discovery gives subscribers access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.
Warner Bros Discovery has announced a new streaming bundling service which includes popular platforms like Netflix’s Hulu and Amazon Prime Video’s Max alongside other brands such as CNN and TNT.
The companies made the announcement on Wednesday via press release detailing how their new service will offer customers two options: either ad-supported or ad-free plans.
Disney had previously offered bundles through their own platform but this latest move signifies a shift towards consolidating all major streaming services under one umbrella.
Disney acquired a majority stake in Hulu back in 2019 from Comcast before taking full control last November with an offer of $8 billion.
With this acquisition came greater integration between the two platforms allowing users access not only original content but also blockbuster films from Warner Bros Discovery’s library.
This partnership marks another strategic move by CEO Bob Iger towards expanding his company’s reach beyond just family-friendly content into more mature programming options.