In a major development, public-relations and marketing agency Comprise has announced the acquisition of VisiTech Inc., a technology public relations firm founded in 1998. As part of the agreement, the staff of VisiTech will join the Comprise team, with VisiTech CEO Lisa Tafolla taking on the role of strategic business adviser.
Comprise CEO Doyle Albee expressed excitement about the acquisition, stating that VisiTech’s skills, relationships, expertise, and client base complement their existing business. He sees the acquisition as a natural fit that will benefit both companies.
The acquisition deal is structured as an asset purchase agreement with undisclosed terms and is expected to be finalized on May 1st. Tafolla reflects on VisiTech’s success by attributing it to her ability to recognize and hire excellent people. She praised the Comprise team for passing the “Lisa test” and is confident that their clients will benefit from the expanded services and energy of the combined team.
Both companies are committed to maintaining high ethical standards, which Tafolla believes will ensure a smooth transition and continued quality service for their clients. This acquisition is expected to generate new opportunities for growth and expansion in the industry for both companies