The “Find Your Courage” campaign launched by Coach for spring features rapper Lee Young-ji. This new chapter takes place in a virtual universe, where Lee discovers her own courage to break the mold by subverting expectations with humor. Each visit, she learns about an individual’s “superpower,” helping her understand what makes her unique and true to herself.
The campaign is titled “The Courage to Be Real” and is part of Coach’s mission to inspire people to express their many sides of who they are. It takes place in both the physical and virtual worlds, blurring the lines along the way. The campaign is inspired by how today’s younger generations are redefining what it means to be “real” through various concepts of self and the courage needed to navigate and embrace the complex layers of identity.
The new collection includes the iconic Tabby shoulder bag offered in different color options and more. This collection embodies the spirit of finding courage to express oneself authentically and embrace individuality. The campaign with Lee Young-ji serves as a reminder that it takes courage to be true to oneself and break free from societal norms. Through vibrant colors and unique designs, Coach encourages customers to embrace their true selves and express their individuality with confidence.
In this new chapter, set in a virtual universe, Lee discovers her own courage by breaking free from societal norms and embracing her individuality with humor. During each visit, she learns about an individual’s “superpower,” helping her understand what makes her unique in her own way.
Coach’s “The Courage to Be Real” campaign aims to inspire people to express their many sides of who they are while navigating the complex layers of identity that define today’s younger generations.
This new collection embodies the spirit of finding courage to express oneself authentically while embracing individuality with vibrant colors and unique designs.
Through this campaign featuring rapper Lee Young-ji, Coach reminds us that it takes courage to be true to ourselves, break free from societal norms, and embrace our true selves with confidence.