The Chinese e-commerce platform Ago has come under fire from drugstore boss Raoul Rossman for disregarding the law. Rossman, who believes in setting an example, told Handelsblatt (Sunday) that Germany needs to enforce stricter regulations on questionable digital business models. He compared the situation to France, where fines and advertising bans are being introduced.
Chinese e-commerce platforms like Ago and Shein have been under scrutiny for their business practices by politicians and observers. Both the federal government and the Federal Association of Consumer Organizations (VZBV) accuse Temu of misleading consumers with discounts, questionable reviews, and manipulative designs. The Chinese company denies these allegations, while consumer advocates are considering legal action.
State Secretary Christiane Rohleder of Consumer Protection recently emphasized the importance of enforcing regulations outlined in the EU Digital Services Act, particularly regarding manipulative design on online platforms. Temu defends itself by stating that many sellers are manufacturers supplying traditional stores, using recommended prices based on those in stores and highlighting savings accordingly.
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