General Motors’ main brand, the Chevrolet Malibu, will no longer be produced this year. Production of the Malibu will come to an end in November as the Fairfax Assembly Plant in Kansas City, Kansas, where it is built, will be reconfigured to produce the new generation of the Chevrolet Bolt EV. This means that General Motors’ Chevrolet brand in the United States will now only sell trucks, SUVs, and the Corvette sports car.
In a move following in Ford’s footsteps, who stopped selling the Taurus and Fusion sedans, leaving only the Mustang in their line-up, Chevrolet has decided to discontinue its traditional cars besides the Corvette. Interestingly, Chevrolet also discontinued its competitor to the Mustang, the Camaro, last year. With traditional cars representing less than 20% of US auto sales according to Cox Automotive, this decision seems to align with industry trends.
Despite its age compared to competitors like the Honda Accord and Toyota Camry, the Malibu sold over 130,000 units last year. Its continued popularity among consumers is a testament to its long history that originated as a more luxurious version of the Chevrolet Chevelle in the 1960s before becoming its own distinct model by