Companies have long been inspired by current events and real-life situations to create advertising and marketing campaigns. For example, Arcor’s “we are not in campaign, we are in Campagnola” campaign for its canned brand used iconic phrases from Argentine presidents. Other companies have also leveraged current events, such as using the phrase “stockeate” during a government change to allude to an upcoming devaluation and price increase.
In recent times, Newsan has launched the “Chainsaw and blender” promo for its Philco brand. The campaign offers a free blender with the purchase of a chainsaw, referencing President Javier Milei and his cost-cutting measures. Milei himself praised the campaign as “genius,” which is seen as a nod to his plans to reduce public spending. This strategy aligns with Milei’s cost-cutting measures and highlights the brand’s innovative approach to marketing in real-time.
The Philco campaign aims to capture attention and generate social media buzz, establishing a stronger presence among consumers. The promotion lasts four days or until the limited stock of 20 chainsaws is exhausted. Adding a blender to the promotion symbolizes cuts in expenses amid rising inflation and devaluation, addressing the challenges faced by consumers. Overall, this strategy showcases how companies can use current events and real-life situations to create effective advertising and marketing campaigns that resonate with their target audience.