Beyond Meat (BYND) recently introduced an updated and expanded selection of its “Crumbles” product line, which has received certification from both the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. CEO Ethan Brown of Beyond Meat discussed these new products and their overall market strategy with Yahoo Finance Executive Editor Brian Sozzi.
Beyond Meat aims to challenge the negative perceptions that plant-based foods are considered “highly processed” products. Brown emphasized that the nutrition and medical communities have supported their products, highlighting their nutritional value and health benefits. Despite facing pushback from traditional meat industry players trying to position their products as unhealthy, Beyond Meat continues to receive recognition for their health-oriented products.
Viewers can gain expert insight and stay up-to-date on the latest market action by watching the full episode of Yahoo Finance Live. This article was written by Nicholas Jacobino, providing a summary of Beyond Meat’s new product offerings and their efforts to promote healthier plant-based options.