Apple Inc has reignited talks with OpenAI regarding the use of their generative artificial intelligence technology for new features on the upcoming iPhone. According to Bloomberg News, discussions have resumed between the two companies about a potential agreement and how OpenAI’s features could be integrated into iOS 18, the next iPhone operating system.
Both Apple and OpenAI have not yet provided any comments in response to media requests about the reported discussions. Last month, Bloomberg also reported that Apple was discussing the possibility of licensing Google’s Gemini chatbot for new iPhone features. However, Apple has not made a final decision on which partners to use and could potentially collaborate with both OpenAI and Google or other providers.
Compared to competitors like Microsoft and Google, Apple is considered slower in implementing generative artificial intelligence technology, which can create human-like responses to written prompts. In February, Apple’s CEO Tim Cook mentioned that the company was investing significantly in this technology and would share more about its plans to incorporate it into their products this year.