• Fri. May 3rd, 2024

American Express Thrives on Affluent Customers: Focusing on SMEs for Future Growth

BySamantha Jones

Apr 20, 2024
AmEx exceeds profit expectations, shifts focus to small-business strategy

American Express has surpassed first-quarter profit expectations, thanks to its focus on affluent customers driving its success. The company is now aiming to expand its reach to small businesses as well, with more details expected at its upcoming investor day. Despite economic uncertainty, American Express has benefited from its high-income clientele, insulating it from challenges faced by its competitors.

William Blair analyst Cristopher Kennedy notes that American Express has honed in on premium consumers and small and medium enterprises, expanding its network and enhancing its value proposition. The company is confident about its top-line growth with multiple strategies in place to support its growth targets. Consumer spending in the U.S. increased by 8% while spending by SMEs rose by 1%.

CEO Stephen Squeri expressed optimism about the future, particularly in the SME sector, which he sees as a growth opportunity. Despite potential industry changes like the acquisition of Discover Financial by Capital One Financial, American Express remains focused on executing its successful strategy. The company’s upcoming investor day will delve into its plans for its premium consumer base, small businesses, and revenue opportunities with Gen Z and millennial customers. With a strong performance in the first quarter, American Express is poised for continued success in the future.

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

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