• Thu. Apr 18th, 2024

Yahoo Acquires Artifact News App: Personalization Technology Set to Enhance User Experience

BySamantha Jones

Apr 3, 2024
Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Yahoo has announced the acquisition of Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to personalize content for users.

Launched last year, Artifact generates text and articles based on user activity, similar to TikTok. After initially announcing the closure of the app due to market opportunities, the founders have now decided to keep it running with the help of Yahoo.

This acquisition means that Artifact will no longer operate independently, and its personalization technology will be integrated into Yahoo services like Yahoo News. As a result, users can expect to see a more personalized experience when using Yahoo services in the coming months.

This acquisition demonstrates a growing trend of incorporating AI and personalization technology into various platforms to enhance user experience and engagement. With Artifact’s advanced AI-powered personalization capabilities, Yahoo is poised to offer a more tailored news experience to its users.

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

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