• Thu. Apr 18th, 2024

Women’s Sports Betting Soars: Tapping into the Emerging Female Fanbase

BySamantha Jones

Apr 2, 2024
Iowa-LSU game attracts record-breaking betting interest in women’s sports

The surge in betting on women’s sports is happening at a time when women’s sports are gaining significant traction, attracting larger audiences and generating more interest. This is partly due to the emergence of extraordinary talents like Caitlin Clark and the increasing valuations of women’s sports franchises.

Despite this growing interest in women’s sports betting, it is noted that only 26% of bettors are women. Sportsbooks are recognizing the enormous opportunity presented by tapping into the growing female fanbase. A recent LSU-Iowa game featuring star players Caitlin Clark and Angel Reese, alongside renowned coach Kim Mulkey, emerged as the top betting event on Monday, surpassing popular professional sports leagues like the NBA, MLB, and NHL.

The matchup between the University of Connecticut and the University of Southern California was another highly anticipated game, with star player Paige Bueckers putting up an impressive performance. This game ranked as the third-highest betting event of the day for sportsbooks. Both FanDuel and DraftKings reported significant interest in women’s basketball games, with DraftKings mentioning that the games even rivaled the handle of NFL games from the previous season.

As we head into the women’s Final Four, it is clear that there is high engagement from sportsbooks like FanDuel. Iowa is favored by 2.5 points over UConn while South Carolina has an 11.5 point advantage over NC State. With excitement around women’s sports betting continuing to grow and more fans tuning in to watch their favorite teams compete, it seems that this new frontier for sportsbooks and fans alike will continue to flourish.

In summary, there has been a surge in betting on women’s sports at a time when these sports are gaining traction and attracting larger audiences. Despite only 26% of bettors being women

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

Leave a Reply