Walmart Business has spent the past year developing solutions and services specifically tailored to small businesses, including a membership program and a dedicated app experience. Now, the retailer is helping small businesses prepare for holiday office celebrations by launching its Holiday Party Shop and Employee Gift Finder solutions. These solutions are designed to help businesses save time and money while still making their holiday parties memorable.
To help customers make the most of these new offerings, Walmart has partnered with TikTok star Corporate Natalie, who will provide advice and a curated marketplace shopping experience for all of their holiday party needs. The retailer also offers tailored product recommendations via its Gift Finder tool, which allows shoppers to sort ideas by price range, customer rating, availability, delivery speed, and brand.
In addition to these new solutions, Walmart offers flexible options for customers looking to shop online. They can utilize same-day delivery or curbside pickup for their orders. Those who prefer to shop in-store can use Walmart Pay, a shared payment method available through the Walmart Business app. These options reaffirm Walmart’s commitment to providing a seamless B2B buying experience that meets the diverse needs of everyday shoppers while still being tailored to the unique expectations of small business owners and operators.
According to Ashley Hubka, SVP and General Manager of Walmart Business, “We recognized that we had both the capabilities and the opportunity to really focus on them in a way that we had never done before. That for us was the opportunity: as our strategy has evolved and our ecommerce capabilities [advanced] to the point where they are now, we felt like we had the grounding and the bandwidth to think more about businesses [as customers].”