Viaplay Group has named Cecilia Gave as executive vice president and head of sports, elevating her from her prior position as vice president of sport production at the Nordic media business.
In her new part, Gave will oversee strategic improvement and coordinate the management of Viaplay’s sports operations across all relevant markets. She 1st joined the business in 2016, holding a variety of leadership roles, like vice president and head of sports Norway and senior vice president and group head of Viafree, as properly as head of operations for MTG Sport Sweden.
Gave replaces Peter Nørrelund, who stepped down final month.
“I am each humbled and honoured to take on the duty of top Viaplay Group’s sports operations into the subsequent phases of our journey,” Gave stated.
“Over the years, our business has come to be synonymous with premium sports entertainment and I am excited to operate even closer with our talented teams to continue strengthening our position and to elevate the viewing knowledge for sports enthusiasts and beyond even additional.”
Anders Jensen, Viaplay Group president and chief executive added: “I am extremely pleased to announce the appointment of Cecilia as our new head of sports. Cecilia brings a great mix of relevant knowledge and fresh new perspectives, important to a quickly evolving media business.
“Viaplay has a exceptional industry position with a portfolio of prime-class sports rights, combined with fantastic reside coverage and studios, now it is time to additional leverage on these rights, drive development and maximise their complete prospective in our markets. Cecilia’s substantial knowledge and leadership qualities make her the perfect option to lead our sports division into the thrilling future.”
Elsewhere, technologies giant Meta has carried out its most up-to-date round of layoffs, which has noticed many prime sports executives leave the business. As reported by Sportico, head of worldwide sports media partnerships Rob Shaw, director of sports partnerships Kevin Cote, and Dev Sethi, who handled sports creator and college athlete partnerships, are all exiting.
Nike has reshuffled many of its executives, naming Heidi O’Neill as president of customer, solution and brand, Craig Williams as president of geographies and marketplace, Sarah Mensah as president of Jordan Brand, Scott Uzzell as vice president, common manager of North America, and Andy Campio as managing director of strategic organization ventures.
In addition, Matthew Buddy, Nike’s executive vice president and chief monetary officer, will also expand his responsibilities to incorporate procurement, worldwide locations and solutions, and demand and provide management. Michael Spillane, president of customer creation, will retire later in 2023 soon after 16 years with the business.
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