• Sat. Jun 10th, 2023

Viaplay promotes Cecilia Gave to EVP and head of sports, plus additional


May 26, 2023

Viaplay Group has named Cecilia Gave as executive vice president and head of sports, elevating her from her prior position as vice president of sport production at the Nordic media business.

In her new part, Gave will oversee strategic improvement and coordinate the management of Viaplay’s sports operations across all relevant markets. She 1st joined the business in 2016, holding a variety of leadership roles, like vice president and head of sports Norway and senior vice president and group head of Viafree, as properly as head of operations for MTG Sport Sweden.

Gave replaces Peter Nørrelund, who stepped down final month.

“I am each humbled and honoured to take on the duty of top Viaplay Group’s sports operations into the subsequent phases of our journey,” Gave stated.

“Over the years, our business has come to be synonymous with premium sports entertainment and I am excited to operate even closer with our talented teams to continue strengthening our position and to elevate the viewing knowledge for sports enthusiasts and beyond even additional.”

Anders Jensen, Viaplay Group president and chief executive added: “I am extremely pleased to announce the appointment of Cecilia as our new head of sports. Cecilia brings a great mix of relevant knowledge and fresh new perspectives, important to a quickly evolving media business.

“Viaplay has a exceptional industry position with a portfolio of prime-class sports rights, combined with fantastic reside coverage and studios, now it is time to additional leverage on these rights, drive development and maximise their complete prospective in our markets. Cecilia’s substantial knowledge and leadership qualities make her the perfect option to lead our sports division into the thrilling future.”

Elsewhere, technologies giant Meta has carried out its most up-to-date round of layoffs, which has noticed many prime sports executives leave the business. As reported by Sportico, head of worldwide sports media partnerships Rob Shaw, director of sports partnerships Kevin Cote, and Dev Sethi, who handled sports creator and college athlete partnerships, are all exiting.

Nike has reshuffled many of its executives, naming Heidi O’Neill as president of customer, solution and brand, Craig Williams as president of geographies and marketplace, Sarah Mensah as president of Jordan Brand, Scott Uzzell as vice president, common manager of North America, and Andy Campio as managing director of strategic organization ventures.

In addition, Matthew Buddy, Nike’s executive vice president and chief monetary officer, will also expand his responsibilities to incorporate procurement, worldwide locations and solutions, and demand and provide management. Michael Spillane, president of customer creation, will retire later in 2023 soon after 16 years with the business.


Jorge Garbajosa
President, Fiba Europe
Notes: Garbajosa also serves as president of the Spanish Basketball Federation.

Pascale Van Damme
President, Royal Belgian Football Association (RBFA)
Notes: Van Damme, who replaces Paul Van den Bulck, is the RFBA’s 1st female president

Juan Carlos Rodriguez
President, Mexican Football Federation (FMF)

Michael Winger
President, Monumental Basketball
Previously: Common manager, Los Angeles Clippers

Joie Chitwood
Executive director, 2026 Presidents Cup, PGA Tour
Previously: Chief operating officer, Barrett-Jackson Auction Corporation

Ryan Shaw
Executive inventive director, Octagon UK
Previously: Inventive director, Octagon

Pietro Moro
Chief operating officer and chief monetary officer, Religion of Sports
Previously: Chief monetary officer, Gunpowder &amp Sky


Brigitte Henriques
President, French Olympic Committee (CNOSF)
Notes: CNOSF common secretary Astrid Guyart will assume the presidency on an interim basis.

Martin Semmens
Chief executive, Southampton FC
Note: Henrik Kraft will continue as the club’s chairman and act as interim chief executive.

Sanjay Patel
Managing director of The Hundred, England and Wales Cricket Board (ECB)
Notes: Patel will leave soon after the conclusion of this year’s competitors. 

Lisa Murray
Executive vice president, chief promoting officer and chief diversity officer, Octagon
Notes: Murray will retire from the business at the finish of August.

Barry Blyn
Vice president of study, insights and analytics, ESPN

Justin Reeves
Chief executive, Hawthorn Football Club
Note: Hawthorn’s chief industrial officer Ash Klein has been appointed acting chief executive of the Australian Football League (AFL) club.

Yao Ming
Chairman, Chinese Basketball Association (CBA)
Notes: Yao, an eight-time National Basketball Association (NBA) All-Star, has been replaced by Xu Jicheng.

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