In a new season of their popular ‘Content That Connects’ series, Little Black Book (LBB) and AdFusion™ from Comcast Technology Solutions (CTS) have teamed up to bring together industry leaders in advertising and marketing. This season will feature virtual panel discussions and a live panel at the LBB & Friends Beach in Cannes, with chief technology officers, chief marketing officers, heads of production, and brand marketers from leading companies taking part.
The focus of the series is on how industry leaders are driving change in advertising, not just responding to it. The conversations will explore topics such as purpose-marketing, in-housing strategies, and sustainability in production. Simon Morris, head of strategic partnerships and business development at AdFusion™, shares his excitement about exploring the minds shaping the advertising landscape with LBB.
From incorporating purpose and sustainability into marketing to using cutting-edge technology responsibly, this series aims to highlight the future of advertising. The first episode of the season will be launching soon. Keep an eye out for it!
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