This week’s martech highlight includes a read about Siteimprove’s latest generative AI features and Iterate.ai’s new interplay app-coder.
Marketers are increasingly leveraging programmatic ad tech to target their media more effectively, according to Eric Sandberg, Managing Director at Dynata. While clients used to target based on audience demographics or behavioral data, programmatic ad tech allows for quicker and easier targeting to exact segments.
As CMOs, there is a great opportunity to provide value to the business with the technology available today. Celia Fleischaker, Chief Marketing Officer at isolved, explains how intent data can give marketers insight into what interests their prospects and customers, which can be used to drive programs across the business.
The SalesStar Podcast episode 188 features Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox discussing optimizing customer journeys. Meanwhile in episode 187 Curtis Tingle EVP and CMO at Vericast talks about building end-to-end digital campaigns. Lastly Carol Howley, CMO at Exclaimer shares insights on how email signatures can drive marketing and sales in episode 186 of the podcast.