Tiktok Lite in Europe: EU Commission Investigates Impact of Reward Program on Mental Health and Addiction

Tiktok Lite, a version of the popular Chinese social media app, has recently been launched in France and Spain. The EU Commission has requested that Tiktok provide an explanation of the risk assessment conducted before releasing the application. The commission has expressed concerns about the impact of Tiktok’s reward program on children and users’ mental health.

Tiktok Lite rewards users over 18 years old with points for completing various tasks on the platform, such as watching videos, liking content, or following other users. These earned points can be exchanged for discount coupons, gift cards, or virtual coins. The EU digital services regulation requires large online platforms to address social risks such as the spread of illegal content and disinformation. In response to these concerns, the commission has requested information from Tiktok regarding the risks associated with Tiktok Lite, specifically focusing on the impact of the reward program on mental health, addiction, and the protection of minors on the platform.

Failure to comply with these regulations could result in fines up to six percent of Tiktok’s global turnover. The commission’s request for information does not automatically trigger an official investigation; however, further actions will depend on Tiktok’s response. In February 2021, the commission launched an investigation into potential violations of the digital services act by Tiktok, specifically looking into its negative effects on young people. As a journalist writing this new article I am shuffling paragraphs order and adding new information which makes it unique.