• Mon. Mar 4th, 2024

TechTarget Partners with G2 to Offer Contextual Content Experiences to B2B Tech Buyers


Feb 13, 2024
TechTarget collaborates with G2 to offer B2B technology buyers with decision-making support content.

TechTarget, Inc., a leading provider of B2B technology purchase intent data and marketing services, has announced a strategic partnership with B2B software review website G2. The goal of the partnership is to provide audiences with contextually relevant content experiences by combining TechTarget’s independent editorial content with the insights, news and trend analysis from G2.

The companies will release G2 TechBlend, a new content solution that blends TechTarget’s expertly curated editorial content with the unique perspectives of G2 users. Additionally, the TechTarget website will feature more than 2.4M peer reviews from the G2 marketplace, providing visitors with even more valuable information on the products and solutions they are considering purchasing.

Rebecca Kitchens, President of TechTarget, commented on the partnership: “Today’s B2B tech buyers are further along in the buying cycle than ever before and rely heavily on online sources for information. As leaders in their respective fields, both TechTarget and G2 offer robust content experiences and diverse traffic sources. When combined, they provide tremendous value to self-service buyers at every stage of their research journey.”

This partnership comes after TechTarget’s acquisition of Informa Tech’s digital businesses earlier this year. By integrating these businesses into its platform, TechTarget aims to create a global leader in B2B data and market access. This new partnership is just one way that TechTarget continues to evolve its offerings to better meet the needs of its customers and remain at the forefront of the industry.

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