The Super Bowl LVIII broadcast, which aired live on CBS, has surpassed all previous records as the most-watched program in television history. With an average of 123.4 million viewers across all platforms, including CBS Television Network, Paramount+, Nickelodeon, Univision and NFL digital properties including NFL+, it has beaten last year’s Super Bowl (115.1 million) by 7.3 million views.
The game itself produced many exciting storylines such as Patrick Mahomes winning his third career Super Bowl MVP, joining an exclusive club of three-time winners. Taylor Swift, who is dating Chiefs star tight end Travis Kelce, attended the game and was featured throughout the broadcast. Usher starred as the halftime performer alongside several guests like Alicia Keys and Ludacris. Additionally, the second half and overtime were one of the most exciting stretches in the game’s history.
The Super Bowl LVIII broadcast was also a record-setter for streaming with a record-breaking audience on Paramount+. Final Nielsen data will be available Tuesday to provide more insights into the viewership numbers.
CBS had its best NFL postseason viewership since 1998 and scored the most-watched regular season since the league returned to the network in 1998 with “NFL ON CBS”. The success of this year’s Super Bowl LVIII broadcast further solidifies its position as one of television’s premier events.