The Super Bowl LVIII set new records in various ways, with the NFL considering it a major achievement that it became the most-watched telecast in the history of television. With an average of 123.4 million viewers across all platforms, including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties, including NFL+, it surpassed last year’s record by seven percent.
The game between the 49ers and Chiefs was watched by more than 200 million people at some point during the broadcast. However, with a total population of 340 million Americans, it begs the question of what the other 140 million people were doing during the game. Despite this milestone setting a new standard for television broadcasts and reaffirming the Super Bowl’s status as one of the most-watched events in the United States, there are still many Americans who do not tune in to watch it.
This underscores the immense popularity and cultural significance of the Super Bowl. Despite its high viewership numbers and place as a premier television event, there are still many factors that influence what people choose to watch on TV. Ultimately, while it may seem like everyone is watching football during Super Bowl Sunday, there are still many Americans who have different interests or priorities that prevent them from tuning in to watch it.
Overall, while Super Bowl LVIII set new records for viewership numbers and cemented its place as one of the most-watched events in American culture, there is still much more to learn about how audiences engage with sports broadcasts on television.