As a streaming tech platform, SeenThis has partnered with Integral Ad Science (IAS) to offer video metrics validation. This means that marketers can now use IAS on the platform to measure the video metrics of their campaigns and creative. The goal of this certification is to ensure accurate measurement and viewability, giving advertisers confidence that their ads are being seen by real people.
Jesper Benon, CEO of SeenThis, emphasized the importance of this video certification, stating that it is a significant step towards ensuring stronger accountability and transparency in the digital ecosystem. He also highlighted how IAS is aligned with many of their goals in analyzing the value of digital advertising placements and addressing issues around fraud, viewability, brand risk, and media quality.
Csaba Szabo, EMEA managing director at IAS, expressed the need for greater levels of transparency and actionable data in order to give advertisers control over their digital media campaigns. Working with partners like SeenThis allows IAS to provide marketers with added confidence through greater levels of transparency and granular insights into campaign performance.
SeenThis’ technology also aims to reduce emissions by decreasing the amount of wasted data in serving an ad through methods that only stream content when it is in view. This not only benefits the environment but also ensures that advertisers are getting the most out of their ad spend by only showing ads to engaged viewers.