• Sat. Mar 2nd, 2024

Sally Beauty and Black Hair Experience Launch ‘Rooted in Success’ Series: Celebrating Black Hair, Culture, and Entrepreneurship


Feb 13, 2024
Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, has collaborated with Sally Beauty, a leading destination for high-quality hair color and care, to launch the first “Rooted in Success” event series. The partnership with The Black Hair Experience is committed to fostering connections within the textured hair community.

The series will begin with two pop-up events on Saturday, February 24 in Atlanta and Saturday, March 16 in Washington DC. These events coincide with Black History and Women’s History Months and are significant as they facilitate engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers.

Sally Beauty currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded, including national brands like SheaMoisture, Kaleidoscope, Mielle Organics, and TPH by Taraji among others. It is also home to six Black-founded emerging brands from Sally Beauty’s small business focused Cultivate Accelerator Program.

As a token of appreciation for their commitment to building an ecosystem that fosters connections within the textured hair community, active HBCU-enrolled students in the US will receive 10% off in-store and online at Sally Beauty this spring.

“We believe beauty is a powerful form of self-expression,” said John Goss, president of Sally Beauty. “It’s our role to provide opportunities for influential industry leaders to engage, inspire and connect with consumers and young entrepreneurs.” At Rooted in Success, we are showcasing founder-led stories from both emerging and established Black beauty leaders and we are excited about this partnership through local events year-round.”

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