Terraillon, an iconic French brand that has been around for over a century, is no stranger to change. In 1981, the company transitioned into the hands of Bernard Tapie for a symbolic franc. Since then, Terraillon has undergone several repositioning efforts in order to keep up with changing market demands and maintain its position as a dominant force in the industry.
One of these repositioning efforts focused on well-being in a broad sense, expanding the company’s product offerings to include small household appliances, alarm clocks, and connected devices. This move allowed Terraillon to tap into new markets and appeal to a wider range of customers.
Despite these changes, Terraillon remains steadfast in its commitment to quality and durability. The company’s equipment is built to withstand demanding tasks, whether it’s weighing a canoe or a heavyweight judoka standing at 2 meters tall and 140 kg. This reputation for reliability has helped Terraillon maintain its 40% market share and establish itself as the official supplier of scales for the Olympic and Paralympic Games in Paris 2024.
Overall, Terraillon’s journey from sleepy backdrop to thriving SME is a testament to its enduring legacy and adaptability. As Didier Bollé describes it, “Terraillon is truly the awakening of the sleeping beauty.”