Ayr, a denim label known for its sturdy fabrics and “old soul” classics, has experienced significant growth in revenue over the past three years, with annual revenues quadrupling to top $50 million this year. This is largely due to the fact that the company operates virtually, allowing it to recruit more experienced employees from across the country and making a significant impact on its growth.
Diane Cha, who recently left her senior job at Gap Inc.’s Athleta brand to join Ayr as the head of merchandising, will work from her bedroom in Orange County, California with a team spread across three time zones from Ojai, California to Coatesville, Pennsylvania. This drastic change in operating structure has allowed Ayr to permanently shut down its offices in New York’s Noho neighborhood and has resulted in sustained revenue growth.
Co-founder Maggie Winter and her husband Brice Pattison, vice president of menswear, work from their home in Ojai, California. This change has made it possible for Ayr to tap into a deep well of talent by opening up its team to the entire country. When Mallory Snyder, Ayr’s chief people officer based in Emigration Canyon, Utah posted an opening for a senior creative manager, she received over 5,000 applications over the three months that the posting stayed up. “Opening up the team to the entire country gives us access to a deep well of talent,” Winter says.
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